“The new Franzia costumes make you the life of a party, just like an actual box of Franzia.” “Our Franzia Halloween costumes were inspired by our fans, who we fondly call ‘Franz’, that have been creating homemade Franzia Halloween costumes for years,” said Collin Cooney, Franzia Marketing Director. The costumes are available for $40 each in two new styles, Franzia Dark Red Blend and Franzia Rich & Buttery Chardonnay. The Franzia Halloween costumes were also given a “glow up” with new glow-in-the-dark text adorning the front of each box. When worn over the shoulder underneath the costume, the wearer can dispense wine to become a human box of Franzia! The new design includes an internal side pouch that can carry a full bag of Franzia. Blurring the line between costume and reality, this year’s Franzia boxed wine outfit has a trick and a treat up its sleeve – drink wine straight from the Franzia box costume. RIPON, Calif.-( BUSINESS WIRE)-Just in time for spooky season, Franzia®, the World’s Most Popular Wine, 1launches new and improved styles of its wildly popular Halloween costumes.
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